The Challenge
Over the last decade, British Athletics has partnered with JAM People Consulting to strengthen leadership capability and team effectiveness across the organisation. From developing HR team collaboration, to providing executive coaching, to profiling senior leaders for selection and development, the challenge has always been the same: enabling leaders to perform with confidence, clarity, and impact in a high-pressure environment.
Our Approach
We’ve supported UK Athletics with a range of tailored interventions, including:
- HR Team Development – A bespoke session exploring team preferences (using the Dimensions Team model) to build self-awareness, strengthen collaboration, and improve communication. The team reflected on how to balance task, process, and relationships for high performance .
- Executive Coaching – 1:1 coaching for senior leaders focused on practical skills such as holding difficult conversations, managing teams effectively, and developing personal confidence .
- Executive Profiling & Assessment – Robust assessment of senior leaders and candidates for executive roles, using psychometric profiling and structured interviews to highlight strengths, development areas, and cultural fit.
The Impact
- HR leaders reported improved communication, trust, and alignment, with clearer understanding of how to play to individual and collective strengths.
- Executive coaching built confidence in addressing challenges directly and constructively, enabling leaders to influence more effectively.
- Leadership assessments gave UK Athletics objective, evidence-based insights to guide senior appointments and development planning.
Why it Matters
In a sector where performance, accountability, and public scrutiny are constant, strong leadership and collaboration are critical. By partnering with JAM People Consulting, UK Athletics has built stronger teams, more confident leaders, and a clearer basis for sustainable performance and cultural strength.
